Researchers Use “Pop Music vs. Screamo” Experiment to Study CooperationResults Unsurprising
Do these Riot Fest-ers look more cooperative or uncooperative to you?
Inspired by the use of music as “added value” in retail settings, researchers at Cornell University launched a study to explore the effects of music on employee mood. By playing participants a sampling of “happy” songs such as the Beatles, “Yellow Submarine,” and less happy songs such as “You Ain’t No Family,” by iwrestledabearonce and observing their participation in a public-good game they were able to measure how cooperative or self-interested each person was based on what they were listening to. A paper detailing the researchers’ findings will be published the Journal of Organizational Behavior.
“At the conclusion of the experiment, we weren’t surprised to see that the students who listened to the Beatles were more cooperative than their screamo-listening peers. But we had further questions: Was the first group more cooperative because of the happy music, or was the second group less cooperative because of the screamo music?,” Cornell Professor Kevin Kniffin wrote at the Harvard Business Review.
Not sure if you need an advance degree to answer that one, but regardless, we’ll be conducting “experiments” of our own at Riot Fest & Rodeo this weekend and Riot Fest & Carnival from September 16-18.