Billboards are supposed to grab our attention. Whether it’s subtle humor or food porn, they’re meant to make you look and more importantly, make you buy. But then again, there are certain billboards that might make you crash your car because you stared longer than needed with your jaw dropped to the gas pedal.
Clever marketing or crossing the line –SPY Optic, a Carlsbad-based company specializing in sunglasses, brought that question to table with its massive billboard that reads, “HAPPY TO SIT ON YOUR FACE.” The managing billboard company received enough disgruntled callers to permanently take down the sign. “You know, it seemed fun, seemed like a way to sort of embrace ‘let’s have a good time with this thing,'” said SPY Optic Marketing Director Devon Howard.
There is still one question that remains, how can we get that billboard into Riot Fest Carnival season…
