Turn It Up with Alice Bag’s new music video

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Today, AltPress premiered the video Alice Bag’s “Turn It Up,” from her recently released album Blueprint, on Don Giovanni Records.

Yes, those are real aerobics instructors. “I met one of the instructors maybe two months before the shoot,” Bag tells AP. “We started talking. Her name was Amelia; she was into punk rock, was in a band. She told me, ‘You should come to Pony Sweat. It’s like an exercise class where we get together and dance. We don’t care if you don’t do the exact moves; we just want you to dance and move.’ It’s fun, very body positive and the music they play is better than the boring pop stuff.”

“They’re not trained dancers,” Bag says. “They’re just people who like to dance to good music. It looked like a dance party; there was food and drink, swapping makeup and jumping around and dancing like kids.”

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Order Blueprint here.