This Saturday marks Record Store Day, the annual celebration of indie record stores everywhere. It’s a chaotic day of fun highlighted by a slew of limited edition releases, long lines, and a lot of Deadheads. Reverb LP is throwing in some extra chaos this year by hiding a few holy grail records in $1 bins across the country.
Reverb LP has partnered with twelve record stores across the country—from Fullerton, California’s Burger Records to Portland, Oregon’s Music Millennium—to plan a treasure hunt of rare wax for this year’s Record Store Day festivities. Twelve records in total have been hidden, with a combined value of over $1,500.
Holy grail prizes include a rare first pressing of Misfits’ Earth A.D./Wolfs Blood, an original mono copy of Bob Dylan’s Blonde on Blonde, and a 1979 audiophile pressing of Pink Floyd’s Dark Side of the Moon. Chicago’s own Gramophone Records will have a rare white 12” of Ron Hardy’s Sensation tucked away.
Reverb CEO and founder David Kalt is hoping it will draw out more crate diggers to their local record store. “On Record Store Day, we want fans to get off their computers or phones and into their local record store, and we’re hoping that the chance to find one of the rare records we’ve hidden will be even more reason to do so.”
Record Store Day takes place this year on Saturday, April 13. The full list of holy grail records can be found here—if you’re lucky enough, you might just walk out with one for $1. Reverb LP will also be waiving online seller fees in celebration of Record Store Day.
[yarpp]
