Earlier this year, Kiss frontman Gene Simmons tried and failed to trademark “a hand gesture with the index and small fingers extended upward and the thumb extended perpendicular”.
Gene Simmons claimed to own the hand gesture that according to wikipedia dates back to the 5th Century BC and is also the American Sign Language gesture for “I love you.”
The hand gesture was also very similar to the “Sign of the Horns” or “rock on” or “devil horns” or the American Sign Language gesture for “I love you”.
It was popularized by every metal band ever.
In a recent interview, Gene Simmons was asked about people laughing at him for the trademark application and if he had any regrets:
“I regret nothing. Wake up every morning and let your conscience be your guide.”
“Did you know I own the money bag logo? The dollar sign with the bag of money. I own all kinds of things. I own ‘motion pictures’ as a trademark. Anyone who thinks that’s silly — the silliest thing I’ve ever done is wear more makeup and higher heels than your mommy.”
“People said, ‘You can’t do that.’ Actually, bitch — I can. I can do anything I want to do.”
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